BMW mini

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작성자VJ특공대 조회 6회 작성일 2021-08-01 14:53:40 댓글 0


The Many, MANY Failed Mini Reboots!

If British Leyland had a pound for every Mini reboot, they’d still be in business! Ever since it burst on the scene in 1959, designers have been trying to reimagine it for a new era. In the process their failure had made the shape of the original Mini a British cultural icon, like the red telephone box, The Beatles or England losing to Germany at football! So why did it take 41 years until we got a new Mini, when it would seem to make sense to keep updating a car that was selling so well?

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How The MINI Cooper Lost Its Cool

MINI was a brand created in the midst of a fuel crisis. But the ultra-small cars designed to provide cheap and easy transportation for Britons in the 1950s and '60s became a cultural phenomenon and created the strong brand identity known around the world today. As more and more consumers opt for sport utility vehicles, the Mini looks to renew interest for a new generation.

The trouble is that bigger is better in America, and MINI's specialty is "small." Sales have fallen from a peak of around 66,000 units in 2013 to less than 44,000 in 2018.

Taking the if-you-can't-beat-them-join-them approach, MINI has beefed up its lineup, and now sells a sport utility known as the Countryman. MINI is also, like many other automakers, betting on electric. The company debuted the Cooper SE in July 2019.

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How The MINI Cooper Lost Its Cool

Here’s Why You Should Never Buy a Mini Cooper

Mini Cooper review. Here’s Why You Should Never Buy a Mini Cooper, DIY and car repair with auto mechanic Scotty Kilmer. Buying a Mini Cooper. Is the Mini Cooper worth it? Buying a new Mini Cooper. Buying a used Mini Cooper. Should I buy a Mini Cooper. Are Mini Coopers reliable? The truth about the Mini Cooper. Car advice. DIY car repair with Scotty Kilmer, an auto mechanic for the last 51 years.

Thanks for watching!

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#BMW mini


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